Although the World Happiness Reports have been based on a wide variety of data, the most important source has always been the Gallup World Poll, which is unique in the range and comparability of its global series of annual surveys. The life evaluations from the Gallup World Poll provide the basis for the annual happiness rankings that have always spurred widespread interest. Readers may be drawn in by wanting to know how their nation is faring, but soon become curious about the secrets of life in the happiest countries. The Gallup team has always been extraordinarily helpful and efficient in getting each year’s data available in time for our annual launches on International Day of Happiness, March 20th. Right from the outset, we received very favourable terms from Gallup, and the very best of treatment. Gallup researchers have also contributed to the content of several World Happiness Reports. The value of this partnership was recognized by two Betterment of the Human Conditions Awards from the International Society for Quality of Life Studies. The first was in 2014 for the World Happiness Report, and the second, in 2017, went to the Gallup Organization for the Gallup World Poll.
From 2020, Gallup will be a full data partner, in recognition of the importance of the Gallup World Poll to the contents and reach of the World Happiness Report. We are proud to embody in this more formal way a history of co-operation stretching back beyond the first World Happiness Report to the start of the Gallup World Poll itself.