In the fourteenth century, a Brahman, Asaita Thakar, who was a kathakara (narrator of Puranic stories, familiar with dance and music), began writing plays with prose dialogue. He is said to have written 360 scripts called vesha literally meaning `dress`. In later days it came to be known as Bhavai, and plays similar to the ones he wrote came to be performed.
Bhavai is mainly performed by the Targala community also known as Bhavaya; they hail from both the Hindu and Muslim communities. Three clans – Janoya, Maratha and Turki – exist among them, of which Janoyas are Hindu Bhavayas while Marathas and Turkis are Muslim Bhavayas.
Bhavai troupes travel in small groups of 15-20 from one place to another to perform. The leader of the group is known as Nayak. Bhavai plays in Gujarat also convey social messages that reflect on social stigmas like injustice, caste differences or any topic of concern, through the medium of humour.
Famous twentieth century Bhavai entertainers included Muljibhai Nayak, Pransukh Nayak and Chimanlal Naik. Two pioneering endeavors also acquired all India fame – (i) Rasiklal Parikh`s Menu Gurjari (i.e. Mena of Gujarat) in 1953, which used elements of Bhavai dance and music; and C. C. Mehta`s Hoholika in 1956, which incorporated typical Bhavai clow